Ideally, by convention, digital copywriting is findable, scannable and succinct. While it might be tempting to let the process be led by keyword research, this is a mistake. For better results, write for people first, search engines second. In many ways we must craft it like anything we write – trust your gut but check it.
I discovered an Easter egg treasure trove on Google Assistant. I say ‘Ok Google’ + one liner. Gaia has a comeback. Zingers, too.
The concepts of open science and the cloud needs to be socialised and it is difficult to take a ‘cloud’ concept and make it real – the struggle is real and affects the European Open Science Cloud.
There’s no rhyme or reason to marathoning, it’s just something to do which is absurd but noble. The great secret is, it’s only a bit of running followed by a lifetime of smug self satisfaction – almost anyone can do same or similar.
Welcome to the new so-called normal dominated by an alternative dystopian outlook where the enemy of mankind is not climate change, it is photosynthesis. Word: Hurricanes don’t give way to alternative facts, unless they’re in an alternative Atlantic.
The 10,000 year old Larsen B ice shelf has been watched closely since a gigantic iceberg as large as the Greater London area broke off in 2002. In that event, two-thirds of the shelf collapsed in just six weeks.