Write about People – especially in B2B

Stoneybatter business

I was asked by a large commercial publisher in Dublin to write a few articles for a magazine targeted at the local business community.

With the capitalists of the capital in mind as the target audience, I had to come up with something that was based on commerce in my local area. I wore out some shoe leather by going from door to door to get the hip cats of local business into the piece but also, through informants on certain social media services, I uncovered one particular gem. In the local traditional Italian-style fish & chips shop a young immigrant has been developing his own line of gourmet gelato – hand crafted from only the finest ingredients.

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The Human Story

It’s always nice to put a human face on a story about any enterprise, really. To get a quote and a photo and a real story about the people behind the shop front or the business in question is the best way to draw in the reader and make the story easier to relate to.

Stoneybatter, Dublin

This article has been very useful in increasing my profile with my local chippie and he showers me with the most incredible flavours of hand crafted gelato when I pop in to say hello. His Italian style and food-passion is obvious in the way he speaks, his ambition is great to see and his Twitter handle, if you’ve ever tasted his produce, is appropriate: @talentogelato where you can see pics of some of the fine ingredients he uses in every confection.