Category: website

Actionable copy is the write stuff for web

web copywriting thumb

Ideally, by convention, digital copywriting is findable, scannable and succinct. While it might be tempting to let the process be led by keyword research, this is a mistake. For better results, write for people first, search engines second. In many ways we must craft it like anything we write – trust your gut but check it.

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Email marketing – a case study

Email promotions

In the age of adblockers and GDPR, email is still the last best remaining vestige of opt-in marketing. It is important to understand the customer and develop an exchange – it’s an opportunity to develop your profile, develop leads and generate sales.

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